Social media is constantly evolving, and lately, the shift has been towards video content. One of the most popular forms of video content is Reels. If you're looking to grow your audience on Instagram, creating Reels is the way to go. Here's why, based on my personal experience and some key statistics.
Reels are all the rage, with over 60% of Instagram users watching video content every day, according to Hootsuite. By creating Reels, you can hop on this trend and increase your reach and engagement on the platform. Plus, the Instagram algorithm favors Reels, which means you're more likely to be shown to a wider audience. Who wouldn't want that?
If you're looking to showcase your personality and creativity, Reels are your go-to. Reels provide an opportunity to showcase your personality and creativity in a way that's difficult to achieve with other forms of content, leading to increased engagement and loyalty. Plus, who doesn't love a behind-the-scenes look at someone's life or work? According to Hootsuite, 54% of consumers want to see more video content from brands and businesses they follow. By sharing behind-the-scenes glimpses into your life and work, you can help your audience connect with you on a deeper level, which can lead to increased engagement and loyalty.
But the real magic of Reels lies in the fact that they're highly shareable. If you create engaging and entertaining content, your followers are more likely to share it with their own audience, increasing your visibility even further. According to Hootsuite, Instagram videos generate twice the engagement of Instagram photos, so you know you're onto something here.
From my personal experience, creating Reels has been the number 1 way I grew my audience on Instagram. By taking advantage of this trend and creating engaging, creative content, I've been able to increase my reach, connect with new audiences, showcase my personality, and showcase my craft in a way that's resonated with my followers. If you're trying to grow you audience on Instagram I highly suggest you start curating engaging Reels that either tell a story, are funny, or offer knowledge to the viewer. Happy creating!